Television Advertising Memorability Increases When Online Ads are Part of the Media Mix, According to Online Publishers Association Research
(EMAILWIRE.COM, April 12, 2002 ) The Online Publishers Association (OPA) announced today the results of a media mix study undertaken with Millward Brown IntelliQuest in February 2002. The study tested recall and memorability of online and television advertising - each alone and in combination - following... more
Consumers with Workplace Internet Access Spend More Time in a 24-Hour Day Online than Watching TV
(EMAILWIRE.COM, January 09, 2002 ) The Online Publishers Association (OPA) announced on January 8, 2001, the results of a media consumption study undertaken with Millward Brown IntelliQuest in November 2001. The study profiles consumers who had accessed the Internet from work in the past 30 days... more
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