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Innovation Key in Concept Development

(EMAILWIRE.COM, January 19, 2009 ) Our clients have a need to know what it takes to create a successful new product concept. They often wonder, “shorter or longer concept descriptions?” “Do pictures create a better presentation?” Constantly, they question what makes their concept more appealing... more

AcuPOLL Releases White Paper on Idea Development Process

(EMAILWIRE.COM, September 18, 2008 ) Cincinnati, OH- Just over a year after its release, the AcuPOLL Germinator process has proven it can change the way companies develop new product ideas and which of those are ultimately put before consumers. The innovative methodology enables brand executives... more

Improving In-Store Branding Power

(EMAILWIRE.COM, August 13, 2008 ) Branding was relatively easy in the 1960s, with affordable 60-second spots that provided plenty of time for product sell. By the time the ‘70s rolled around, marketers complained when they had to cut messages down to fit 45-second ads. In the ‘80s, ads had condensed... more









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